Samsung Note7 Product Launch
My role: Creative Director
Design Director: Ben Bartfeld
Designer: Gabriele Towles
The new Note7 from Samsung boasts some of the brands best technological innovations to date: a great new camera, a stylus that can write on a wet screen and the ability for users to unlock the phone with their irises. I led creative for the digital portion of the campaign and launch which included video and photo shoots and a unique page on Samsung.com promoting the product. We successfully launched a campaign through an omni-channel strategy that puts the benefit of the device at the forefront through rich media, visually engaging creative and clear, concise copy.
Note7 Page
Project Highlights
Led UX and visual design
Led development of animatics and prototypes for client approvals
Led concept work for video storyboards and facilitated design and video work streams with internal team
Developed shot lists for still photography for campaign assets to be used on dot com, out of home creative, print and general use in future Samung projects
Facilitated collaboration between design and development
Collaborated with Content Studio and 3rd party video vendors in creation of demo videos